Chapter five about error. I’m still getting my mind around it and I’ll probably get it wrong before I get it right. The chapter does not contain the popular story about Edison saying he has now figured out 10,000 ways not to make a light bulb. Which is where a lot of people go when they talk about error. While persistence in the journey of trial and error is important It’s not the message here. Johnson points out a different nature of error, it occasionally drives people to continue in a direction that might not lead to what they think they are trying to achieve. However, this often leads to something useful any way. To me that sounds a lot like serendipity and we covered that in the last chapter. From Darwin to today.... Johnson finds examples that illustrate this concept that error is important. He cites the classic entrepreneurial phrase, popularized by the magazine Fast Company, "Fail Faster." It is the siren call to get out there and make mistakes and learn from them more quickly than the competition.

I get it, persistence is important, accepting error is important, error is part of the process, but I still think I need to read the chapter again.

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